Here are three important things that are going to be big news in the world of PPC and SEO.
Local search ads
Ads on Google Maps will lead people straight to your location.
70% of mobile searchers call a business directly from search results. Mobile users don’t necessarily want to click through to a website. They want to call you right now, especially if their need is urgent – for example, breakdown services, dentists, or pizza! Call-only ads bypass the website completely and you bid for calls, not clicks.
Expanded text ads
This new type of ad will be rolling out soon and in time will likely overtake the text ads we have now. Google is doubling the length of the title, and this can lead to a doubling of clickthrough rates.