Can you imagine 80% of your sales leads originating from just 2 minutes of effort per day? That is the level of success that our friend Kapil Kapur is currently enjoying on social media, focussing specifically on LinkedIn and Facebook.
Websites are all about trust. Users are (almost unconsciously) looking for signals that will build their trust in a company when they visit the website. Websites can build or destroy trust through the presence or lack of trust signals.
We see many websites which lack these simple trust signals. They are so easy to implement and yet so many websites lack them. It’s no wonder these sites fail to engage users and fail to convert users to buyers!
So let’s go – how many of these simple trust signals does your website currently have?
- Clear language and 100% correct spelling
Nothing puts users off more than bad spelling and grammar.
- Links to active social media channels
Users are looking for evidence that they are not alone in trusting this new company they’ve just stumbled on. Links to active, responsive social media channels will be checked by users.
- Terms and conditions
Nobody wants to be bound by a spurious set of terms and conditions, just for browsing a website. Or do they? Actually terms and conditions signal trust because they show the company is professional, cares about their relationship with the user and wants it to be clear and legal.
- Copyright with current year displayed
It’s so simple to implement an automatically updating copyright year notice. Yet we so often see copyright notices that show a date or 5 or even 10 years old. This indicates the business behind the website is defunct – or seriously behind the times.
- Snappy logo
A well-designed, unique logo shows you have invested time and effort into your brand.
- About Us page
This page is usually one of the most-visited pages on any website, especially B2B and B2C service websites. Quite simply users want to know about the people they will be dealing with. If it’s a trade website, they want to know who will be turning up on their doorstep.
- Team photos
And we don’t mean fake photos of young women wearing headsets. We mean real, professionally shot photos of the actual team members at their place of work. Smiling!
- Non-stock photography
Use your own, professionally shot photography. Because the presence of generic, stock photography makes a website look fake and destroys trust.
- SSL certificate/encryption
Google is already flagging insecure websites. SSL certificates cost as little as £50 per year and are an absolute must in today’s online environment.
Have I missed out any obvious trust signals? Let us know.
We are proud to have been providing SEO services in specific B2B and B2C verticals for several years. These include surveying, legal services, estate agency and e-commerce. We’ve gained enough experience to consider ourselves specialists in these verticals.
We are able to demonstrate short and long term improvements in search positions for businesses in these verticals, whether local or national.
So we’re pleased to announce that we are approaching potential clients in vertical markets with a tailor-made proposition based on this deep experience. The first specialist vertical proposition is SEO for solicitors and law firms.
If you are a solicitor in the UK and need to gain exposure on search engines on a long-term basis, we’d be delighted to hear from you. Please read our page on what we can offer to you.
A good website management company should make your life easier by taking away the burden of maintaining your website. If you’re thinking about engaging a company which provides website management services, this article will give some pointers on what to look for and what you should expect them to deliver.
Website management involves a wide range of activities, from creating new pages and images, analysing user data, suggesting improvements, keeping you legal and secure and ensuring your website performs optimally.
If you own a business, you know that every detail of how you present yourself is crucial. First impressions count. Very often, the first time a new customer will encounter you is via email or your website, and the first thing they see is your domain name.
There are already 300 million registered domains. So finding one which stands out and represents you perfectly is vital. After 20 years of advising customers on registering domains, here is our best advice.
Business owners – you know that there are a million-and-one things that need doing that are unconnected with what the business actually does. From accounting, to recruiting, to legal compliance, to managing staff and marketing … it goes on and on. It all conspires to eat up your time and drive you slowly crazy. But most of these non-core activities are best left in the hands of specialist professionals. This includes growing and managing your online presence.
Often the online side of business is delegated to employees who have to take time out from their official roles to send out a mailshot or tweet a few things from the company account. This achieves little and could be using up valuable employee time.
What do Daniel Radcliffe, Daniel Craig and Keira Knightley have in common? Answer: none of them are on Twitter. Can we learn anything from these stars of the silver screen?
Do we really need to be on Twitter?
It’s a question that we are asked by nearly all of our new customers. Very often they feel they don’t really “get” Twitter, but they are constantly being told they need to be on it regardless of whether they see what all the fuss is about or not! Read more
In 2014, Google announced that HTTPS would be used as a factor in search rankings
At first, webmasters saw little difference in search rankings and at that time only around 7% of page-one Google results used HTTPS. That figure has climbed dramatically in the intervening two years, and now around 30% of top-level Google websites are using HTTPS.
How do I get HTTPS on my website?
To secure your website, you need to install an SSL certificate. This is a document that can be read by your web browser which is signed by an authoritative source, and giving a guarantee that the website belongs to who it claims to be, and ensure that traffic is encrypted as it passes through.
You’ll recognise the presence of an SSL certificate because:
- The URL of the webpage will begin with https:// rather than http://
- There will be a padlock icon near to the URL in your web browser
- In some cases the padlock icon will also display the registered owner of the website
Is there more than one type of SSL certificate?
Yes. There are at least three levels of SSL certificate, and they vary widely in price. Here’s a handy reference guide:
|Extended Validation (EV)||Organisation Validation (OV)||Domain Validation (DV)|
|Level of validation||Thorough vetting of the organisation||Some vetting of the organisation||No company vetting|
|Right for||e-commerce sites
Gaming and betting sites
Sites which collect customer data via forms
|Static informational sites which collect no data|
What else needs to be done apart from installing the certificate?
Whilst your main task is to purchase and install the certificate, you’ll also need to do some housekeeping on your website to keep things working correctly and ensure you don’t lose any search engine rankings.
Firstly you’ll need to ensure that any requests on your site that come into the old http:// version of your site are correctly diverted to the new https:// version. How you do this will depend on the way your website is built. As all of your URLs will change, you need to ensure that the diversion is set up correctly otherwise you will lose search rankings. We can advise on how to do this.
Secondly you’ll need to ensure that all images, fonts, videos and other page elements that are contained in your web pages are also served via https://. Otherwise the padlock icon will appear broken or greyed-out. Again, this is a web development task that we can help with.
How much do SSL certificates cost?
The price will vary according to the strength of the certification. For DV certificates, expect to pay between £40 to £50 per year for your certificate. For EV certificates, expect to pay £150 – £200 per year. Installation costs will be also be required. Why not contact us for a quotation on the cost of adding security to your site?
We are now in a fully-fledged digital age. The internet of things is fast becoming reality, mobile phones scan codes on products bought in a shop, and even toddlers are naturals with touch-screen technology. We are at the stage where digital interaction is unavoidable throughout our daily lives – but has it now absorbed the more traditional world of marketing?
Online marketing is crucial for any business – especially search engine presence. The two main tools that help businesses get ahead of their online competitors are Pay Per Click advertising (PPC) and Search Engine Optimisation (SEO). So often, companies will ask, ‘which is better?’
But it’s the companies that ask, ‘which is better for my business‘ who can really make the most of the online marketing available to them.
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- Case Study: 80% of Sales Leads from 2 Minutes of Marketing Per Day
- GDPR – What Small Businesses Need To Know
- SEO: Back to the Very Basics
- 10 Easy Ways to be Found in Local Search
- What are Featured Snippets and How Do You Get Them?
- Accelerated Mobile Pages – What Are They and Should You Care?
- 10 Simple Trust Signals Your Website Should Always Have
- What is RankBrain?
- Future of SEO
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