Entries by Jasmine

PPC vs SEO – Which is Better?

Online marketing is crucial for any business – especially search engine presence. The two main tools that help businesses get ahead of their online competitors are Pay Per Click advertising (PPC) and Search Engine Optimisation (SEO). So often, companies will ask, ‘which is better?’ But it’s the companies that ask, ‘which is better for my business‘ who can […]

How to Appeal to Generation Z

They’re ambitious, mature and ready to change the world with the confidence of their own convictions and creativity. They are generation Z. It’s no surprise if you’ve grown a little tired of the word “millennials”– it’s everywhere at the moment. And rightly so – as one of the most fascinating generations, we as marketers should […]

Why Brand Journalism is Right for Good Businesses

Brands hiring a journalist: heaven-sent or hindrance? A recent article on Marketing Magazine suggested that companies should be wary of the possible dangers in employing journalists. The article discusses the pros and cons of brand journalism, ending with the advice, ‘But, come on guys, employing real journos? Be careful what you wish for.’ What is […]