This week brought some great news to one of our clients. They had been longing to appear in the local pack of Google search results for a specific handful of keyphrases. We did some technical SEO to get them there and this had the delightful side-effect of knocking their number one competitor out of almost […]
Author Archive for: Gordon
About Gordon Smith
Gordon Smith entered the UK web scene in 1997, having graduated in Computer Science a couple of years earlier. His first "proper" job was managing the website for the Royal Borough of Kingston upon Thames. From there he went on to develop a career in web media properties focussed around the online dating industry, setting up and selling several successful online dating sites. Now he advised small and medium-sized businesses on maximising their presence online through SEO, online advertising, inbound marketing and social media, as well as being an expert web developer in his own right.
Entries by Gordon Smith
Can you imagine 80% of your sales leads originating from just 2 minutes of effort per day? That is the level of success that our friend Kapil Kapur is currently enjoying on social media, focussing specifically on LinkedIn and Facebook.
As a small business owner you will probably already be aware that Data Protection regulations are going to change in May 2018. You will almost certainly be affected if you hold data on individuals in any form. But there’s a lot of poor information swirling about. Don’t get caught out by GDPR myths. We’ve compiled […]
We’re sometimes asked “What is SEO” or “How does SEO work?” It’s a big topic but let’s start with the very basics. In this article I’ll give a high level summary of search engines work, how the position of websites within search engines works is calculated, and touch briefly on how SEO aims to improve […]
All local businesses – no matter the size – have a right to be found in local search results, whether on Google, Bing or any other search engine. The only thing stopping you is ensuring search engines understand who, what and where you are. Here are my top 10 guidelines to ensure your small business […]
In Google searches, a Featured Snippet is a highlighted information panel that lies at the top of the organic search results, but below any advertising panels. It can contain a paragraph of text, list or table of data drawn from an expert website, which answers the question you asked and links to that site for […]
AMP (Accelerated Mobile Pages) is an idea intended to improve using the web on mobile devices. It’s designed to address the typically slow loading speeds experienced by mobile users in a web that’s chockablock full of ads, forms, widgets, popups etc. AMP pages load about 4 – 8 times faster than “normal” web pages.
Websites are all about trust. Users are (almost unconsciously) looking for signals that will build their trust in a company when they visit the website. Websites can build or destroy trust through the presence or lack of trust signals. We see many websites which lack these simple trust signals. They are so easy to implement […]
RankBrain is now entrenched as part of Google’s search ranking algorithm and is said to be the third most important ranking factor after inbound links and great content. It is having a big effect on how searches are presented. But what exactly is RankBrain and why should small business owners care? RankBrain is “artifical intelligence” […]
What do the next few years hold for search engine optimisation? Since almost all businesses rely on organic search traffic, it’s vital to understand the direction of travel with search engines and SEO. Here’s my brief analysis of where we are currently heading. Top ranking factors There are hundreds of factors which determine where your […]
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- Case Study: Improve Local Search Rankings Against Competitors
- Case Study: 80% of Sales Leads from 2 Minutes of Marketing Per Day
- GDPR – What Small Businesses Need To Know
- SEO: Back to the Very Basics
- 10 Easy Ways to be Found in Local Search
- What are Featured Snippets and How Do You Get Them?
- Accelerated Mobile Pages – What Are They and Should You Care?
- 10 Simple Trust Signals Your Website Should Always Have
- What is RankBrain?
- Future of SEO
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