Entries by Gordon

Do I Really Need to be on Twitter?

What do Daniel Radcliffe, Daniel Craig and Keira Knightley have in common? Answer: none of them are on Twitter. Can we learn anything from these stars of the silver screen? Do we really need to be on Twitter? It’s a question that we are asked by nearly all of our new customers. Very often they feel […]

Surbiton Business Expo 2016

Surbiton Business Expo is back for the fourth year running and promises to be bigger and better than ever before. Learn how using easily accessible data can fuel your business success Connect with likeminded people doing business in the area Get inspired and learn from other businesses who’ve made it Industry expert speakers Google Facebook […]

Add HTTPS to Your Website to Help Search Rankings

In 2014, Google announced that HTTPS would be used as a factor in search rankings At first, webmasters saw little difference in search rankings and at that time only around 7% of page-one Google results used HTTPS. That figure has climbed dramatically in the intervening two years, and now around 30% of top-level Google websites are using […]

How Much Should I Bid for a Click on AdWords?

You’re probably keen to know how much it actually costs to advertise on Google. AdWords is an auction where you bid against other advertisers for a more prominent position. But how much should bid for a click? Or to use AdWords-speak – what’s my Maximum Cost Per Click? There’s no one answer, because all businesses […]

BBC News Moves to Responsive Design

Today the BBC has announced that after several weeks of A/B testing it will move all users to it’s new responsive website design. Responsive design means the same site present itself differently according to the kind of device that it’s being viewed on. Usually this means having more horizontal content on desktops and on mobiles […]

The Challenges of Accessible Website Design

For most customers, the primary concern in web design is reaching the largest-possible audience. Sadly, accessibility is often the last thing on the customer’s mind, and we have to gently steer the customer towards accessibility considerations. Recently we had a web design project that turned this on its head. Chris McCausland is a stand-up comedian who […]