If you’re setting up an AdWords search campaign for a local business, you don’t want to waste money by advertising to a broad geographical area. You want your ads to show locally. For example if you are an independent estate agent in Kingston, you want your ads to show in your local town. So the tempting […]
Author Archive for: Gordon
This author has yet to write their bio.Meanwhile lets just say that we are proud Gordon contributed a whooping 20 entries.
Entries by Gordon
What do Daniel Radcliffe, Daniel Craig and Keira Knightley have in common? Answer: none of them are on Twitter. Can we learn anything from these stars of the silver screen? Do we really need to be on Twitter? It’s a question that we are asked by nearly all of our new customers. Very often they feel […]
Surbiton Business Expo is back for the fourth year running and promises to be bigger and better than ever before. Learn how using easily accessible data can fuel your business success Connect with likeminded people doing business in the area Get inspired and learn from other businesses who’ve made it Industry expert speakers Google Facebook […]
Here are three important things that are going to be big news in the world of PPC and SEO. Local search ads Ads on Google Maps will lead people straight to your location. Find out more Call-only ads 70% of mobile searchers call a business directly from search results. Mobile users don’t necessarily want to click through […]
In 2014, Google announced that HTTPS would be used as a factor in search rankings At first, webmasters saw little difference in search rankings and at that time only around 7% of page-one Google results used HTTPS. That figure has climbed dramatically in the intervening two years, and now around 30% of top-level Google websites are using […]
We are now in a fully-fledged digital age. The internet of things is fast becoming reality, mobile phones scan codes on products bought in a shop, and even toddlers are naturals with touch-screen technology. We are at the stage where digital interaction is unavoidable throughout our daily lives – but has it now absorbed the more […]
How do you get your business to dominate Google local search results, to beat your local competitors on Google?
You’re probably keen to know how much it actually costs to advertise on Google. AdWords is an auction where you bid against other advertisers for a more prominent position. But how much should bid for a click? Or to use AdWords-speak – what’s my Maximum Cost Per Click? There’s no one answer, because all businesses […]
Today the BBC has announced that after several weeks of A/B testing it will move all users to it’s new responsive website design. Responsive design means the same site present itself differently according to the kind of device that it’s being viewed on. Usually this means having more horizontal content on desktops and on mobiles […]
For most customers, the primary concern in web design is reaching the largest-possible audience. Sadly, accessibility is often the last thing on the customer’s mind, and we have to gently steer the customer towards accessibility considerations. Recently we had a web design project that turned this on its head. Chris McCausland is a stand-up comedian who […]
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