Website management

What Do Website Management Companies Do?

A good website management company should make your life easier by taking away the burden of maintaining your website. If you’re thinking about engaging a company which provides website management services, this article will give some pointers on what to look for and what you should expect them to deliver.

Website management involves a wide range of activities, from creating new pages and images, analysing user data, suggesting improvements, keeping you legal and secure and ensuring your website performs optimally.

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Why does my website say "Not Secure"?

Why Does My Website Say “Not Secure”?

https encryption

To remove the “Not Secure” warning from your website, and replace it with the trusted “green padlock”, you need to install an SSL certificate.

Your website will be flagged as “Not Secure” in a web browser if it does not provide any encryption of the data which passes between the website user and the site.

This data could include things like usernames and passwords, data captured in online forms, comments, credit card details, or any other kind of data, including simply requesting web pages from the site. Read more

domain name extensions

How to Choose the Perfect Domain Name

If you own a business, you know that every detail of how you present yourself is crucial. First impressions count. Very often, the first time a new customer will encounter you is via email or your website, and the first thing they see is your domain name.

There are already 300 million registered domains. So finding one which stands out and represents you perfectly is vital. After 20 years of advising customers on registering domains, here is our best advice.

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WordPress Yoast SEO MySql query

Auditing WordPress Websites for SEO with Yoast and MySQL

Let’s say you run WordPress with the Yoast SEO plugin. As time goes on you add hundreds of posts and pages. Some of these will have strong SEO titles and metas, some less so. It’s impractical to use the WordPress interface to audit them all.

You could use a site audit tool such as Screaming Frog, but this may not identify all content on your site, especially if there are no links to it. But this content could potentially appear in a site search even if not linked.

Here’s a MySQL query which will pull this information straight from your MySQL database so you can export it into an Excel document or CSV file, and hand off to somebody else for auditing.

select p.id, p.post_type, p.post_status, p.post_title, u.display_name as 'author', p.post_modified as 'last_modified', concat('https://www.yoursite.com/', post_name, '/') as 'url',
(select meta_value from wp_postmeta pm where pm.post_id = p.id and pm.meta_key = '_yoast_wpseo_title') as 'seo_title',
(select meta_value from wp_postmeta pm where pm.post_id = p.id and pm.meta_key = '_yoast_wpseo_metadesc') as 'seo_metadesc',
(select meta_value from wp_postmeta pm where pm.post_id = p.id and pm.meta_key = '_yoast_wpseo_focuskw') as 'seo_focus_keyword',
(select meta_value from wp_postmeta pm where pm.post_id = p.id and pm.meta_key = '_yoast_wpseo_content_score') as 'seo_score'
from wp_posts p
inner join wp_users u on p.post_author = u.id
where (post_type = 'page' or post_type = 'post')
and post_status = 'publish'
order by post_type asc, post_modified asc

This only shows published posts (not those in the trash or draft).

This will give you a list of posts and pages, together with their titles, URLs, and Yoast SEO title, meta descriptions, focus keyword and content score.

Enjoy!

Find out about our Search Engine Optimisation and WordPress maintenance services.

Pros and cons of outsourced webmastering

Outsourced Website Maintenance – Pros and Cons

More and more businesses are discovering the advantages of outsourcing their website maintenance. So what’s it all about and what are the pros and cons of outsourced website maintenance? Read more

AdWords Geo-targetting

Best Strategy and Tips for Local AdWords

Google AdWords is one of the best tools for driving traffic to a website quickly. But it can be a money-pit. We want to find the perfect balance between getting traffic and not spending too much money.

One way is to ensure that you are advertising the best geographical area. This article gives some tips on local AdWords.  Read more

5 Things Your Business Should Not Ignore

Business owners – you know that there are a million-and-one things that need doing that are unconnected with what the business actually does. From accounting, to recruiting, to legal compliance, to managing staff and marketing … it goes on and on. It all conspires to eat up your time and drive you slowly crazy. But most of these non-core activities are best left in the hands of specialist professionals. This includes growing and managing your online presence.

Often the online side of business is delegated to employees who have to take time out from their official roles to send out a mailshot or tweet a few things from the company account. This achieves little and could be using up valuable employee time.

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Do I Really Need to be on Twitter?

What do Daniel Radcliffe, Daniel Craig and Keira Knightley have in common? Answer: none of them are on Twitter. Can we learn anything from these stars of the silver screen?

Do we really need to be on Twitter?

It’s a question that we are asked by nearly all of our new customers. Very often they feel they don’t really “get” Twitter, but they are constantly being told they need to be on it regardless of whether they see what all the fuss is about or not!

We think that, just like everything connected with social media, the answer lies in whether it brings you closer to your business goals, and if so, whether it is the best use of time and resources.

So we compiled some questions to help you decide whether your business needs to be on Twitter at all.

Are your customers on the move?

If your customers are always on the move, they’re far more likely to look something up online on their smartphones rather than a desktop computer.

Twitter is perfect for on-the-go customers who prefer bite-sized information. Known in the marketing world as ‘micro moments‘, these small amounts of time (literally minutes seconds) spent quickly looking something up on a smartphone are extremely valuable to businesses. On average we have 150 micro moments per day each!

Recent Google studies have shown that up to 40% of customers who research a product or service on their smartphone then go on to purchase from a desktop computer later. This shows that although a sale may not be made as soon as a customer reads your tweet from a smartphone – they’re far more likely to stick with your brand once are ready to buy.

special-offer

Do your customers respond to offers and promotions?

Everyone loves a good discount – and the social media marketing world is no exception. In fact, spreading the news of a special promotion on social media is a great place to advertise to your customers for free! Twitter and Facebook are often used to give loyal social followers extra offers just for social channels. You may have seen tweets of this nature:

“Enter the code TWITTER15 to get an extra 15% off today only!”

Rewarding additional brand loyalty – e.g., following on Twitter – is an excellent way to win repeat custom from an increasingly dedicated customer base.

Get to know your Twitter customer habits

To make an informed decision on whether your business will really benefit from using Twitter, it’s worth looking around for some solid evidence that it works for businesses. Luckily, we’ve already done that! Here are some great insights recently revealed about the UK Twittersphere:

UK’s top reasons for following a brand on Twitter:

  • 68% – to keep up to date with the latest news about the brand
  • 68% – to receive offers/competitions
  • 63% – to receive more information related to my personal interest

From these stats, we can see that there are lots of people who emotionally invest in a brand to the extent that they want to be kept up to date with news, events, offers and deals. It makes sense to cater to this loyal group of customers on Twitter – doesn’t it?

Twitter is also a great informal place to add some more of your business’s character. This is a great opportunity to treat your loyal customers to extra info such as behind the scenes shots, sneak previews of new product lines and personalised messages to engage customers. This all helps build the persona of the brand.

 

customer-service

Are you prepared to use Twitter as customer support?

Invariably even though you planned to use Twitter to promote your business, your customers may have other ideas. Frequently when complaints go unheeded through the “normal” channels, customers take to Twitter to air their grievance in public.

Being able to quickly respond to a customer’s tweet could save the reputation of your business as the world will see you’re there ready to resolve their issues. People will put much more faith in the services of a pro-active business whether it’s saying thank you to a positive tweet, or giving support to a negative one.

The likelihood that people are already talking about your brand or business online is very high – whether you are on Twitter or not! Creating a Twitter account is a great way of spinning these situations into positives with fast-replying and helpful social engagement. You may even gain additional customers impressed by your attentiveness towards customers online …

Since its birth in 2006, Twitter has outgrown its fledgling stage of “digital shouting” from its users saying what they had for breakfast to a fantastic, free marketing tool. Investing time and budget to get your business on Twitter may be the best digital decision you ever make!

For more advice on online marketing and websites, have a look at our blog. Get in touch to arrange a consultation.

Surbiton Business Expo 2016

Surbiton Business Expo 2016Surbiton Business Expo is back for the fourth year running and promises to be bigger and better than ever before.

  • Learn how using easily accessible data can fuel your business success
  • Connect with likeminded people doing business in the area
  • Get inspired and learn from other businesses who’ve made it

Industry expert speakers

  • Google
  • Facebook
  • Fiona Quinn
  • Sarah Gregory
  • BrightLion marketing
  • UKcentric digital marketing

On the day

A number of local and national companies will be taking stands, and offering free advice and support to local business people.

Business Radio will be on hand to conduct interviews with our expert speakers.

Speed networking – a fast-paced way to meet and greet local business people who you can do business with

It’s free for members of the Surbiton Business Community, and low-priced tickets can be purchased for non-members.


Thursday 22nd September 2016
9:30am – 3pm

Glenmore House
6 The Cresent
Surbiton
Surrey
KT6 4BN

Tickets: http://www.eventbrite.co.uk/e/surbiton-business-expo-2016-tickets-26699994402?mc_eid=eba7ca325b&mc_cid=4c30191b55

 

Three Things Affecting Paid Search Coming Down the Line

Here are three important things that are going to be big news in the world of PPC and SEO.

Local search ads

Ads on Google Maps will lead people straight to your location.

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smartphone_flickr_philcampbell_2Call-only ads

70% of mobile searchers call a business directly from search results. Mobile users don’t necessarily want to click through to a website. They want to call you right now, especially if their need is urgent – for example, breakdown services, dentists, or pizza! Call-only ads bypass the website completely and you bid for calls, not clicks.

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Expanded text ads

This new type of ad will be rolling out soon and in time will likely overtake the text ads we have now. Google is doubling the length of the title, and this can lead to a doubling of clickthrough rates.

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