Getting your site to the top of Google (or Microsoft's Bing search engine, or Yahoo! or Ask, or any of the other myriad search engines) sounds like such a simple idea.
In fact it's so obvious that many customers simply assume that once their site is online it will automatically appear in Google or the other search engines. This could not be further from the truth.
Getting those all-important search engine rankings is not so simple. It's all about carefully designing your site so it's easily accessible by the search engines, and making sure you're doing everything possible to achieve the highest listings. Let's jump right in ...!
First, some important terminology, so we know what we're talking about!
Now you know the terminology we can discuss how to get your site to the top of Google.
It's vital to understand that SEO is an art, not a science. If it were a science we could produce a mathematical formula or list of instructions for how to get your site ranked number one. But it isn't. All search engines use different techniques, weigh different aspects of your site differently.
We are search engine artisans. We understand all the subtleties, the nuances, and tricks that are required to get your site ranking highly.
Beware! There are many unscrupulous people out there who will claim they can get your site to list highly in the engines. But are they using fair means or foul? Are they doing things (such as stuffing loads of keywords onto one page) which might jeopardise your site's future rankings for the sake of immediate gain?
If your site is found to be using unscrupulous techniques - also known as "black hat" - then your site is likely to banned forever from the search engines. Once banned, there's no coming back. Is it worth using any company whose techniques could result in a ban?
At UKcentric we use only white hat techniques. So we use only legitimate, fair, and recognised techniques, that are accepted by the search engines as fair and above board, to optimise your site. Techniques such as:
We build your site optimised from the word go. But search engine optimisation does not stop once your site is built and online. It is an ongoing process of link building, site refinement, and site optimisation. It is a constant feedback loop - carefully monitoring your position in the search engines each week and checking for relevant changes, and acting accordingly.
"It's a strategy that works".
We built ArtGallery.co.uk a few years ago. The goal was to capture the entire market for online art sales. A very difficult and highly competitive market to enter into. It would require extreme search engine optimisation for this venture to get off the ground.
We chose to concentrate on several key phrase which we identified through keyword discovery tools available to us. The phrases were "buy art", "art online", "sell art online" and a few others. We built the entire site to ensure that any search engine spider would rank these phrases highly if they hit ArtGallery.co.uk.
In a few months we were appearing in Google's search engine listings. By the end of the first year online we were appearing on the first page of Google for the chosen phrases.
By the end of year two we had achieved the number one position for most of our search phrases.
By the end of three years we had achieved the number one position for all our search phrases, and this effort is continuing today.
So you can see that even in extremely competitive and saturated market areas, we can demonstrate our experience of gaining number one position in Google and other search engines in a short space of time and with minium cost. Some of the other search phrases we have acheived number one positions for include:
Why not contact us to discuss how we can optimise your existing site, or build a brand new search engine optimised site that will reach the top of Google!
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